Natural Products are Transforming CPG – or Vice Versa?

Natural products represent the wave of the future for the consumer packaged goods industry, as companies of all sizes strive to leverage Millennial trends, growing environmental awareness, improving health and wellness education and greater demand for transparency. Transformation in Full Force In an already competitive talent market, the transformative stage of the natural products industry… Read more »

Natural Products are Transforming CPG. Are you Transforming your Team?

Natural products represent the wave of the future for the consumer packaged goods industry, as companies of all sizes strive to leverage Millennial trends, growing environmental awareness, improving health and wellness education and greater demand for transparency. Transformation in Full Force At Natural Products Expo West this year, the energy level was off the charts,… Read more »

Here’s to Hiring Great People in 2017

If “making better hires” tops your list of resolutionsfor 2017, the philosophy of hiring great people attributed to Netflix will resonate with you: “the true enabler of their high trust culture, is the fact that they do better hiring.” That is often easier said than done in the highly competive CPG industry. But it does… Read more »

Election Year Hiring Slump? Not for CPG Executives

In an election year, the word goes out: hiring is in a slump. But for consumer packaged goods companies seeking top marketing and market research talent, the election year hiring slump appears to be a myth. And, a dangerous one, at that! True, reports about election year paralysis make headlines. Bloomberg News cited the Duke… Read more »

Degrees of Success: Will Help with Student Loans Differentiate Your Opportunity?

  There appears to be no end in sight to the rising level of debt Americans incur from a four-year degree, let alone the cost of earning an MBA from top business schools. But, that challenge may present an opportunity to hire the front-running candidate for your marketing or market research job. Business schools have… Read more »

Looking for the Best Possible CPG Candidate? Meet Your Marketplace

More U.S. workers are satisfied with their jobs than at any time since 2005. According to the recent survey by Society for Human Resource Management (SHRM), 88 percent of employees said they were satisfied overall with their job. With low unemployment and high job satisfaction, the recruiter’s challenge to find the best CPG candidate should… Read more »

The CPG Recruiting Market Has Changed. Have You?

The latest Business Roundtable survey hints that hiring may soften as this year goes on, as the economy performed below potential during the first quarter. But business is cyclical – and a bump like this one does not change reality when it comes to recruiting the best consumer packaged goods talent: Top candidates will always… Read more »

You Are Both a Buyer and a Seller in the CPG Recruiting Process

One of the most common reasons for recruiting failure is losing sight of the real purpose: Getting the BEST to say YES! But there are other advantages to always consciously acting as both a buyer and a seller in the CPG recruiting process. In every interaction with every candidate, you must consciously integrate deliberate efforts… Read more »

Recruit People, Not Paper

You may recall the iconic Dragnet detective, Sgt. Joe Friday, who asked for “just the facts, Ma’am, just the facts.” That’s as much as a resume delivers: a reasonable indication of a person’s skills and experience. A well-written resume will even give you an appreciation for how consistently the candidate has converted their potential to… Read more »

Stop Measuring Cost Per Hire! Focus on Value of Best Hire

Does your consumer-driven organization view talent, and talent acquisition, as an investment or an expense? Organizations commonly reference “human capital,” to imply their investment in people, who represent their organizations most “valuable asset.” Yet, when it’s time to build your staffing plan and budget, the message is loud and clear: “human capital” is considered as current… Read more »