Recruit top executives and consumer marketing and insights professionals.

Speed and quality in executive search are the result of over 30 years of building relationships with top, classically trained consumer marketing and insights professionals.

When you partner with us, you'll find we've already done much of the work for you.

We understand the industry inside out. We speak the language, know the landscape, and will leverage our network to recruit your next leader and build a strong team.

Highly specialized. Consistently successful. Rapid results.

When you need to quickly hire high-performing marketing, insights and analytics professionals, you benefit from our proven end-to-end process.

We deliver a slate of outstanding candidates who know how to make an immediate, positive impact on your organization.

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Texas
CMO - Insurance
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CMO - Insurance

Challenges:

  • Company’s 1st ever CMO at a time of pivotal growth
  • Consumer packaged goods foundation and proven success leveraging it in other types of industries
  • Experience driving people to websites through marketing
  • Excited about a product driven company

Success:

  • Experienced CMO and proven brand builder with classic CPG training plus entrepreneurial and private equity experience

Vermont
Head of Direct-to-Consumer - Health & Wellness
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Head of Direct-to-Consumer - Health & Wellness

Challenges:

  • Leader who can lead, build, and grow the existing DTC and digital business
  • Success building direct-to-consumer (DTC) in a consumer interfacing business, ideally CPG
  • Vitamin and supplement experience
  • Outside-the-box thinker who thrives in an action-oriented, entrepreneurial culture

Success:

  • Strong strategic traditional marketing experience and hands-on DTC leadership driving significant growing for health and wellness brands

Chicago
Vice President, Strategic Business Planning - CPG
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Vice President, Strategic Business Planning - CPG

Challenges:

  • CPG and consulting thought leader who understands brand development
  • Knows how to get an organization to think strategically
  • Strong influencer and storyteller who asks the right questions
  • Creates and supports high impact programs

Success:

  • Proven strategy and insights professional with strong CPG insights and analytics training, combined with strategy and business development consulting

New Hampshire
Vice President of Marketing - CPG - VMS
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Vice President of Marketing - CPG - VMS

Challenges:

  • Classic training coupled by experience and success at a small, sub $200M company
  • Experience in health and wellness, natural and organic, or VMS
  • Digitally native, experienced building a brand in a digitally driven omnichannel world
  • Proven success impacting businesses and demonstrating decisive leadership

Success:

  • Classically trained marketer, brand builder, and commercially balanced marketing leader with CPG, agency, and DTC brand experience

California
Vice President, Sales - CPG Beverage
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Vice President, Sales - CPG Beverage

Challenges:

  • Classic CPG sales experience from both big and small/mid-sized companies
  • Knowledge and capabilities to build a world-class CPG sales organization
  • Success leading an organization through evolution
  • Strong EQ, executive presence, storytelling ability, team developer

Success:

  • Extensive CPG sales experience from large firms and emerging brands, confident reporting to a Board of Directors

Westchester, NY
Head of Direct-to-Consumer Marketing Global Consumer Pharma
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Head of Direct-to-Consumer Marketing Global Consumer Pharma

Challenge:

  • Confidential due to brand acquisition and relocation
  • Classic CPG, OTC/HBA and deep DTC  experience
  • Strong general management and transformational leadership skills
  • Analytical and strategic

Success:

  • A-Tier CPG marketing leader with ecommerce and DTC experience

Chicago, IL
Vice President of Strategic Intelligence and Insights Large CPG Industry Association
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Vice President of Strategic Intelligence and Insights Large CPG Industry Association

Challenge:

  • Leader in health care and sustainablity
  • Strong CPG Insights foundation
  • Deep experience in developing equity and measuring brand impact
  • Fresh perspectives on social-digital technology and influencer marketing

Success:

  • A-Tier CPG Insights leader with strong sustainablity experience

Southeast
Vice President of Marketing - Healthcare
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Vice President of Marketing - Healthcare

Challenges:

  • Experience with and understanding of big national/global brands and Masterbrands
  • CPG foundation plus success in different industries
  • High digital capabilities including website and CRM
  • Comfortable and excited in less process-oriented environments

Success:

  • Top-tier CPG foundation plus experience in hospitality, healthcare, and QSR and a track record of success

West Coast/Remote
Senior Vice President of Marketing and Innovation
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Senior Vice President of Marketing and Innovation

Challenge:

  • Leader to take high-growth company to the next level
  • Sitting VP with classic CPG training and smaller company experience
  • Strong fit with scrappy, edgy culture
  • Risk-taker who can lead and have fun

Success:

  • Fortune 50 CPG trained, plus start-up experience

Chicago/North Carolina
President and General Manager
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President and General Manager

Challenge:

  • Experienced leader with durables, CPG preferreed
  • Marketer with general management experience
  • Modern marketing skills, ability to acquire shelf space
  • Lifestyle brand and global supply chain knowledge

Success:

  • Top-tier Marketing VP with CPG training in home goods and personal care

Georgia
Senior Vice President Brand Experience Activation - Restaurant
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Senior Vice President Brand Experience Activation - Restaurant

Challenges:

  • Consumer packaged goods foundation plus experience in QSR/retail
  • Ability to develop a playbook, a discipline, and a world class team
  • Transformative thinker with a consumer-first mentality

Success:

  • Diverse experience in B2B, B2C, and services business transforming brands and companies

Partnering to hire the best consumer marketing and insights professionals.

Make an exponential difference in your business by building the right team.

Consumer Marketing

We foster relationships with the CPG industry’s top marketing and brand management professionals. Let us introduce you.

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Consumer Insights

Need consumer insights and analytics professionals who master marketplace complexities? We’ll help you recruit them.

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From Our Clients


O’Connell Group goes deeper than other firms to find the right candidate. They make sure they really understand the pain points of the hiring manager and the intricacies of the company.

President
Specialty Food Company

From Our Clients


O’Connell Group produces exceptional brand marketing and insights/analytics candidates! Best in business; terrific at what they do!

Human Resource Manager
Major Household Goods Manufacturer, Southeast U.S.

From Our Clients


O’Connell Group brought a remarkably deep sense of partnership to the entire recruitment effort, both a sense of speed and agility, as well as an openness to debating the best strategy – role by role. Even better, they showed a commitment to pushing us when we thought we had the right scale or scope, and when we needed to up the level of talent we were seeking. O’Connell Group helped us with very productive outcomes.

Vice President of Marketing, North America
Leading Sports Nutrition Portfolio