Hire teams that deliver growth.
O’Connell Group conducts marketing and brand management searches across consumer-driven industries, including CPG companies, from C-suite leaders through experienced associate roles.
Build teams that build brands.
Our recruiters specialize in finding ideal candidates to build diverse teams that span general management, brand management, innovation, shopper, and other marketing roles—from the C-suite to the experienced associate level. Examples:
Completed Marketing Searches
We have a successful history of connecting exceptional marketing talent with leading companies.
South Central US
Director of Marketing - CPG - Consumer Products
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Director of Marketing - CPG - Consumer Products
Challenges
- Proven leader with deep understanding of winning strategies for CPG retail partners
- General management mindset and focus
- Confident and polished, able to effectively engage C-suite and senior leaders
- Driven, humble, team player who can hit the ground running
Success
- Detail-oriented, general management focused leader with extensive experience coaching and mentoring teams, and broad category expertise across diverse segments
Remote
Associate Brand Manager, Innovation - CPG - Food
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Associate Brand Manager, Innovation - CPG - Food
Challenges
- 2+ years of relevant CPG experience; food ideal
- Experience with new products and bringing them to market
- Proven ability to work independently
- Strong strategic thinking, analytical, and problem-solving skills
Success
- Strategic and analytical ABM with significant experience developing innovation roadmaps and leading successful market launches and product refreshes
Southeast
Brand Manager - Consumer Products
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Brand Manager - Consumer Products
Challenges
- Classically trained brand builder with a general management mindset
- Proven ability to identify roadblocks and overcome them
- Versatile and scrappy, ready to roll up sleeves
- Open to relocating to a mid-size city in the southeast
Success
- Top-tier trained, consumer-insights driven CPG marketer with strong customer experience and a passion for trying new approaches
Midwest
Associate Brand Manager - CPG - Health & Wellness Food
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Associate Brand Manager - CPG - Health & Wellness Food
Challenges
- Classically trained CPG marketer passionate about health & wellness
- Strategic thinker who is highly analytical
- Experience driving product innovation from stage gate to commercialization
- Openness to relocating to a Midwest mid-tier city
Success
- Strategic, insights-driven marketer with a strong CPG foundation, analytical skills, and a can-do approach
New Jersey
Innovation Manager - CPG - HBA
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Innovation Manager - CPG - HBA
Challenges
- Full-spectrum innovation experience from creation to launch within beauty or personal care
- Excited by a private equity opportunity
- Proven track record of introducing fresh ideas
- Thrives in a small, scrappy, hands-on environment
Success
- HBA/beauty experience, with deep expertise in driving product development from concept to launch, including work with private equity-backed organizations
Midwest
Brand Manager - CPG - Pet
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Brand Manager - CPG - Pet
Challenges:
- Consumer packaged goods foundation with exposure across the marketing mix
- Experience advancing innovation pipeline
- Strong analytical skills
- Desires to or has worked in a smaller, more agile company
Success:
- Innovative problem solver with top-tier training, including strong analytical and team-building skills, a consumer-first mindset, and the ability to drive value with NPD
Los Angeles
Associate Brand Manager - CPG Better-For-You Food
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Associate Brand Manager - CPG Better-For-You Food
Challenges:
- Trained at a strong CPG company or by top CPG talent; food category ideal
- Strong fundamentals and analytical foundation
- Confident and portrays leadership capabilities
- Collaborative and entrepreneurial
Success:
- Insights-driven ABM with better-for-you category experience who is adaptable and excels in ambiguity
Kansas City, KS
Customer Business Manager - CPG - Pet
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Customer Business Manager - CPG - Pet
Challenges:
- Direct CPG sales experience calling on headquarter accounts
- Proven negotiator and closer
- Compelling storyteller
- Strong analytical skills
Success:
- Top-tier CPG sales foundation, including HQ experience and a passion for pets
New Jersey
Director of Social Media & Brand Activation - CPG - Baby
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Director of Social Media & Brand Activation - CPG - Baby
Challenges:
- Social media, influencer, and brand activation expert
- Combination of big and small company experience
- Proven idea/thought leader
- Entrepreneurial, scrappy, comfortable with ambiguity
Success:
- Creative expert with proven experience leading brands and digital content for top-tier CPG companies including building out in-house capabilities from the ground up
California
Director, Innovation - CPG - Food
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Director, Innovation - CPG - Food
Challenges:
- CPG foundation with deep innovation including white space, line extensions, and commercialization
- Combination of big and smaller company experience
- Natural/organic food experience preferred and/or passion for the category
- Ability to create process, implement stage gate, and assess organization readiness
Success:
- Passionate, award-winning innovation leader with big company experience as well as unique experience on very entrepreneurial roles
Midwest
Senior Brand Manager - CPG - Food
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Senior Brand Manager - CPG - Food
Challenges:
- General management mindset and comfortable with P&L
- Ability to drive growth for the company’s #1 category
- Proven influencer and relationship builder
- Successful people developer
Success:
- Solid CPG experience running a portfolio of brands, comfortable and confident interpreting data and making strategic recommendations, and strong coach/mentor
Boston, MA
Associate Brand Manager – CPG – Pet
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Associate Brand Manager – CPG – Pet
Challenges:
- CPG foundation from a high growth segment
- Analytical, strong project manager and team leader
- Self-starter and continuous learner
- Entrepreneurial, action oriented, and collaborative
Success:
- Strong CPG foundation with a well-rounded marketing toolkit including innovation and cross-functional leadership
Chicago, IL
Associate Director, Consumer Analytics – CPG – HBA / Personal Care
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Associate Director, Consumer Analytics – CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods analytics and marketing measurement experience
- Syndicated expert
- Innovative problem solver
- Enthusiastic and positive consumer champion
Success:
- Extensive career in CPG analytics with expertise in MMM from both consulting and iconic CPG companies
Seattle, WA
Brand Manager, New Platforms – CPG – Food
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Brand Manager, New Platforms – CPG – Food
Challenges:
- Consumer packaged good experience plus launch experience
- Proven success nurturing breakthrough innovation
- True consumer champion
- Positive and energetic team and culture builder
Success:
- CPG foundation and consumer-first mindset with a passion and curiosity for groundbreaking innovation
New England
Director, Brand Management - CPG - VMS
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Director, Brand Management - CPG - VMS
Challenges:
- Solid CPG foundation combined with experience at a smaller organization
- General management orientation + exposure to new marketing
- Leader and change agent
- Familiarity with ecommerce and DTC
Success:
- Strong educational credentials, classic CPG foundation, experience across big and small companies, passion for lean and nimble environments
New York
Director, Product Marketing - Baby
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Director, Product Marketing - Baby
Challenges:
- CPG foundation plus experience working in a smaller, more entrepreneurial environment
- Base + product development experience having worked with R&D and design thinking
- General management mindset
- Hands-on, thinker and doer comfortable with smaller budgets
Success:
- Deep experience in juvenile products including base business and extensive innovation experience working closely with designers, engineers, and suppliers
Westchester, NY
Senior Brand Manager, Innovation - CPG Health & Wellness
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Senior Brand Manager, Innovation - CPG Health & Wellness
Challenges:
- Combination of base business experience + innovation/NPD
- Experience taking a brand into adjacent categories
- Strategic, analytical, creative, strong business sense with consumer insights focus
- Motivational and inclusive with a general management mindset
Success:
- Base business and general management mindset combined with strong innovation experience from the health and wellness space
New York
Marketing Director - CPG - Food
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Marketing Director - CPG - Food
Challenges:
- CPG foundation with strong digital and media planning expertise
- Successfully manages paid media campaigns from concept to optimization
- Passionate brand builder and change agent
- Adept and influential storyteller
Success:
- Classically trained marketer with a passion for the better-for-you and nutrition space and a deep breath of experience across base, digital/paid media, ecommerce, shopper marketing, and innovation
Midwest
Senior Director Marketing - CPG - Food
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Senior Director Marketing - CPG - Food
Challenges:
- Classic consumer packaged goods training and ability and desire to bring and implement best practices
- Combination of base and innovation experience
- Strong coach and mentor who is scrappy and knows how to get things done
- Collaborative, yet driven to succeed
Success:
- Strong classic marketing foundation coupled with PE experience and a track record of growth and P&L management for top CPG brands
New England
Marketing Director - CPG Food
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Marketing Director - CPG Food
Challenges:
- Strong CPG foundation complimented by experience at a smaller, more nimble organization
- Well versed in a facets of marketing
- Genuine passion for natural/organic
- Energizing leader and visionary
Success:
- Team player, leader, and business driver with a classic foundation, passion for the category, and proven track record of incrementally growing businesses
Westchester, NY
Senior Director Brand Marketing - HBA / Personal Care
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Senior Director Brand Marketing - HBA / Personal Care
Challenges:
- Consumer packaged goods foundation plus digital expertise
- Passionate about revitalizing a business and building a team
- Extensive experience developing brand positioning
- Thrives in an evolving culture
Success:
- Classically trained CPG brand marketer with an extensive breadth of experience across DTC, performance marketing, brand building, integrated, and more
Chicago, IL
Director, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
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Director, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods and consulting experience
- Marketing mix modeling expertise mandatory
- Innovative thinker always looking to raise the bar
- Enthusiastic and positive consumer champion
Success:
- CPG + consulting and master level proficiency with marketing mix modeling creating models from scratch/coding to leading vendors
Westchester, NY
Director, eCommerce and Omni-Channel - Consumer Health & Wellness
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Director, eCommerce and Omni-Channel - Consumer Health & Wellness
Challenges:
- Strong eCommerce CPG background
- Expertise in Amazon advertising and sales
- Proven track record of building high-performing teams
- Hands-on, ready to engage in both strategic planning and day-to-day operations
Success:
- CPG experience across multiple personal care brands including extensive experience in DTC planning and activation
Southeast
Senior Brand Manager - CPG Food
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Senior Brand Manager - CPG Food
Challenges:
- Well-rounded generalist with a general management mindset and innovation understanding
- Proven success partnering with sales and accounts
- Energized by change and evolution
- In the geography or willing to relocate
Success:
- Strong CPG marketer with solid experience in base business, innovation, and shopper marketing as well as diverse category and channel experience and the desire to relocate
Midwest
Director of Marketing - CPG Food
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Director of Marketing - CPG Food
Challenges:
- Consumer packaged goods foundation and general management mindset
- Brand builder passionate about building, creating, and defining a brand evolution
- Business maturity and ability to bring senior leaders along
- Comfortable with ambiguity
Success:
- Experienced general manager with a consistent record of growing topline and margin while revitalizing stagnant and declining brands
Westchester, NY
eCommerce Marketing Manager - CPG Health & Wellness
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eCommerce Marketing Manager - CPG Health & Wellness
Challenges:
- Combination of CPG experience + Amazon advertising
- Knows how to partner with brand marketing
- Thinker, doer, and go-getter who is also collegial and collaborative
Success:
- Critical combination of Amazon understanding + experience working with CPG brand marketers and very strong agency/vendor/cross-functional team management skills
San Francisco
Brand Manager, Innovation - Household Products
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Brand Manager, Innovation - Household Products
Challenge:
- Entrepreneurial and dynamic division; venture capital feel
- Classic CPG with some innovation and/or commercialization
- General management and strategy development
- True centralized global setting
Success:
- CPG plus entrepreneurial experience in lifestyle category
Los Angeles
Brand Manager - Natural Products
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Brand Manager - Natural Products
Challenge:
- PE-backed 100 plus year-old CPG “start-up”
- Classic training and natural products/VMS category experience
- Move toward insights-focused innovation and marketing
- Competitive, entrepreneurial and analytical
Success:
- Classic, large CPG trained manager with emerging, high growth brand experience
NY Metro
Director, Digital Marketing - Natural / Organic Food
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Director, Digital Marketing - Natural / Organic Food
Challenges:
- Expert responsible for digital marketing, PR and social media
- CPG foundation on client or agency side
- End-benefit marketing experience in food or lifesltyle
- Driven build new spaces, products, and formats
Success:
- Strong CPG leader in brand management and digital transformation
New York Metro
Director, Marketing - Consumer Durables
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Director, Marketing - Consumer Durables
Challenges:
- New role as first-ever consumer marketer
- Director with breadth and willingnness to get in the trenches
- Ability to shape something from scratch
- Launch and define powerful, category-attacking innovation
Success:
- Classic CPG leader known for relaunching, repositioning, and revitalizing brands
MidAtlantic
Senior Associate Brand Manager - Confections
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Senior Associate Brand Manager - Confections
Challenges:
- Difficult location and in-office policy
- Strong analytics and strategic capabilities
- MBA with relevant market research background
- Opportunistic hire, not a specific position
Success:
- MBA with industry experience and family in the area
Texas
Associate Brand Manager - Food and Beverage
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Associate Brand Manager - Food and Beverage
Challenges:
- Location
- PE backed company, fast-paced, bias for action
- Challenger mindset, able to influence without authority
- Ability to handle ambiguity
Success:
- Top-tier CPG training with a wide breath of experience
Texas
Brand Manager - Food and Beverage
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Brand Manager - Food and Beverage
Challenges:
- Top-tier, classic CPG training plus MBA
- General management aptitude
- Creative, results-oriented problem solver
- Ability to challenge conventional thinking and implement new processes
Success:
- Top CPG foundation with proven success working across categories, brands, and functions
Pacific Northwest
Senior Associate Brand Manager - Food
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Senior Associate Brand Manager - Food
Challenges:
- Evolving and moving in a new direction
- Combination of classic CPG base and innovation experience
- Passion for a modern, fresh approach
- Collaborative and dynamic
Success:
- CPG foundation with a collaborative, “make-it-happen” mindset
Midwest
Brand Manager - Specialty Food
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Brand Manager - Specialty Food
Challenges:
- Location
- CPG food experience with digital and social media
- Strategic with a general management mindset
- Hands-on, scrappy style
Success:
- Strong CPG base and innovation foundation with extensive food experience
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