Hire teams that deliver growth.
O’Connell Group conducts marketing and brand management searches across consumer-driven industries, including CPG companies, from C-suite leaders through experienced associate roles.
Build teams that build brands.
Our recruiters specialize in finding ideal candidates to build diverse teams that span general management, brand management, innovation, shopper, and other marketing roles—from the C-suite to the experienced associate level. Examples:
Completed Marketing Searches
We have a successful history of connecting exceptional marketing talent with leading companies.
Associate Brand Manager – CPG – Pet
Learn MoreAssociate Brand Manager – CPG – Pet
Challenges:
- CPG foundation from a high growth segment
- Analytical, strong project manager and team leader
- Self-starter and continuous learner
- Entrepreneurial, action oriented, and collaborative
Success:
- Strong CPG foundation with a well-rounded marketing toolkit including innovation and cross-functional leadership
Associate Director, Consumer Analytics – CPG – HBA / Personal Care
Learn MoreAssociate Director, Consumer Analytics – CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods analytics and marketing measurement experience
- Syndicated expert
- Innovative problem solver
- Enthusiastic and positive consumer champion
Success:
- Extensive career in CPG analytics with expertise in MMM from both consulting and iconic CPG companies
Brand Manager, New Platforms – CPG – Food
Learn MoreBrand Manager, New Platforms – CPG – Food
Challenges:
- Consumer packaged good experience plus launch experience
- Proven success nurturing breakthrough innovation
- True consumer champion
- Positive and energetic team and culture builder
Success:
- CPG foundation and consumer-first mindset with a passion and curiosity for groundbreaking innovation
Director, Brand Management - CPG - VMS
Learn MoreDirector, Brand Management - CPG - VMS
Challenges:
- Solid CPG foundation combined with experience at a smaller organization
- General management orientation + exposure to new marketing
- Leader and change agent
- Familiarity with ecommerce and DTC
Success:
- Strong educational credentials, classic CPG foundation, experience across big and small companies, passion for lean and nimble environments
Director, Product Marketing - Baby
Learn MoreDirector, Product Marketing - Baby
Challenges:
- CPG foundation plus experience working in a smaller, more entrepreneurial environment
- Base + product development experience having worked with R&D and design thinking
- General management mindset
- Hands-on, thinker and doer comfortable with smaller budgets
Success:
- Deep experience in juvenile products including base business and extensive innovation experience working closely with designers, engineers, and suppliers
Marketing Director - CPG - Food
Learn MoreMarketing Director - CPG - Food
Challenges:
- CPG foundation with strong digital and media planning expertise
- Successfully manages paid media campaigns from concept to optimization
- Passionate brand builder and change agent
- Adept and influential storyteller
Success:
- Classically trained marketer with a passion for the better-for-you and nutrition space and a deep breath of experience across base, digital/paid media, ecommerce, shopper marketing, and innovation
Senior Director Marketing - CPG - Food
Learn MoreSenior Director Marketing - CPG - Food
Challenges:
- Classic consumer packaged goods training and ability and desire to bring and implement best practices
- Combination of base and innovation experience
- Strong coach and mentor who is scrappy and knows how to get things done
- Collaborative, yet driven to succeed
Success:
- Strong classic marketing foundation coupled with PE experience and a track record of growth and P&L management for top CPG brands
Marketing Director - CPG Food
Learn MoreMarketing Director - CPG Food
Challenges:
- Strong CPG foundation complimented by experience at a smaller, more nimble organization
- Well versed in a facets of marketing
- Genuine passion for natural/organic
- Energizing leader and visionary
Success:
- Team player, leader, and business driver with a classic foundation, passion for the category, and proven track record of incrementally growing businesses
Senior Director Brand Marketing - HBA / Personal Care
Learn MoreSenior Director Brand Marketing - HBA / Personal Care
Challenges:
- Consumer packaged goods foundation plus digital expertise
- Passionate about revitalizing a business and building a team
- Extensive experience developing brand positioning
- Thrives in an evolving culture
Success:
- Classically trained CPG brand marketer with an extensive breadth of experience across DTC, performance marketing, brand building, integrated, and more
Director, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
Learn MoreDirector, Consumer Insights and Marketing Analytics - CPG – HBA / Personal Care
Challenges:
- Combination of consumer packaged goods and consulting experience
- Marketing mix modeling expertise mandatory
- Innovative thinker always looking to raise the bar
- Enthusiastic and positive consumer champion
Success:
- CPG + consulting and master level proficiency with marketing mix modeling creating models from scratch/coding to leading vendors
Director, eCommerce and Omni-Channel - Consumer Health & Wellness
Learn MoreDirector, eCommerce and Omni-Channel - Consumer Health & Wellness
Challenges:
- Strong eCommerce CPG background
- Expertise in Amazon advertising and sales
- Proven track record of building high-performing teams
- Hands-on, ready to engage in both strategic planning and day-to-day operations
Success:
- CPG experience across multiple personal care brands including extensive experience in DTC planning and activation
Senior Brand Manager - CPG Food
Learn MoreSenior Brand Manager - CPG Food
Challenges:
- Well-rounded generalist with a general management mindset and innovation understanding
- Proven success partnering with sales and accounts
- Energized by change and evolution
- In the geography or willing to relocate
Success:
- Strong CPG marketer with solid experience in base business, innovation, and shopper marketing as well as diverse category and channel experience and the desire to relocate
Director of Marketing - CPG Food
Learn MoreDirector of Marketing - CPG Food
Challenges:
- Consumer packaged goods foundation and general management mindset
- Brand builder passionate about building, creating, and defining a brand evolution
- Business maturity and ability to bring senior leaders along
- Comfortable with ambiguity
Success:
- Experienced general manager with a consistent record of growing topline and margin while revitalizing stagnant and declining brands
eCommerce Marketing Manager - CPG Health & Wellness
Learn MoreeCommerce Marketing Manager - CPG Health & Wellness
Challenges:
- Combination of CPG experience + Amazon advertising
- Knows how to partner with brand marketing
- Thinker, doer, and go-getter who is also collegial and collaborative
Success:
- Critical combination of Amazon understanding + experience working with CPG brand marketers and very strong agency/vendor/cross-functional team management skills
Brand Manager, Innovation
Household Products
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Brand Manager, Innovation
Household Products
Challenge:
- Entrepreneurial and dynamic division; venture capital feel
- Classic CPG with some innovation and/or commercialization
- General management and strategy development
- True centralized global setting
Success:
- CPG plus entrepreneurial experience in lifestyle category
Brand Manager
Natural Products
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Brand Manager
Natural Products
Challenge:
- PE-backed 100 plus year-old CPG “start-up”
- Classic training and natural products/VMS category experience
- Move toward insights-focused innovation and marketing
- Competitive, entrepreneurial and analytical
Success:
- Classic, large CPG trained manager with emerging, high growth brand experience
Director, Digital Marketing
Natural / Organic Food
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Director, Digital Marketing
Natural / Organic Food
Challenges:
- Expert responsible for digital marketing, PR and social media
- CPG foundation on client or agency side
- End-benefit marketing experience in food or lifesltyle
- Driven build new spaces, products, and formats
Success:
- Strong CPG leader in brand management and digital transformation
Director, Marketing
Consumer Durables
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Director, Marketing
Consumer Durables
Challenges:
- New role as first-ever consumer marketer
- Director with breadth and willingnness to get in the trenches
- Ability to shape something from scratch
- Launch and define powerful, category-attacking innovation
Success:
- Classic CPG leader known for relaunching, repositioning, and revitalizing brands
Senior Associate Brand Manager
Confections
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Senior Associate Brand Manager
Confections
Challenges:
- Difficult location and in-office policy
- Strong analytics and strategic capabilities
- MBA with relevant market research background
- Opportunistic hire, not a specific position
Success:
- MBA with industry experience and family in the area
Associate Brand Manager
Food and Beverage
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Associate Brand Manager
Food and Beverage
Challenges:
- Location
- PE backed company, fast-paced, bias for action
- Challenger mindset, able to influence without authority
- Ability to handle ambiguity
Success:
- Top-tier CPG training with a wide breath of experience
Brand Manager
Food and Beverage
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Brand Manager
Food and Beverage
Challenges:
- Top-tier, classic CPG training plus MBA
- General management aptitude
- Creative, results-oriented problem solver
- Ability to challenge conventional thinking and implement new processes
Success:
- Top CPG foundation with proven success working across categories, brands, and functions
Senior Associate Brand Manager
Food
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Senior Associate Brand Manager
Food
Challenges:
- Evolving and moving in a new direction
- Combination of classic CPG base and innovation experience
- Passion for a modern, fresh approach
- Collaborative and dynamic
Success:
- CPG foundation with a collaborative, “make-it-happen” mindset
Brand Manager
Specialty Food
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Brand Manager
Specialty Food
Challenges:
- Location
- CPG food experience with digital and social media
- Strategic with a general management mindset
- Hands-on, scrappy style
Success:
- Strong CPG base and innovation foundation with extensive food experience