Hire teams that deliver actionable consumer insights.

O’Connell Group recruits experienced insights professionals who can simplify marketplace complexities and deliver actionable insights about every factor driving customer engagement and retention.

We build strong, lasting relationships with professionals on both sides of the hiring equation. That’s how we help organizations grow and guide professionals toward fulfilling their career goals and personal aspirations.

Build teams with big-picture insights.

Our recruiters specialize in finding ideal candidates to build diverse teams spanning market research roles from the C-suite to the experienced associate level. Examples:

Current Opportunities
Chicago
Director of Consumer Insights - CPG - HBA/Personal Care
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Director of Consumer Insights - CPG - HBA/Personal Care

Challenges:

  • CPG foundation in personal care with upstream innovation experience
  • Understands capital investment and tight deadlines
  • Strong inspirational leader and people developer
  • Agile, able to move fast, and influence

Success:

  • Strong CPG leader with category expertise, significant innovation experience, and a demonstrated history of setting direct reports and teams up for success

Chicago
Vice President Innovation Insights - Food and Beverage
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Vice President Innovation Insights - Food and Beverage

Challenges:

  • Ability to generate high-quality insights and instill industry trust
  • Combination of both traditional and newer research methodologies
  • Experience building internal and B2B partnerships
  • Successful in influencing key stakeholders and navigating ambiguity

Success:

  • Strong CPG foundation coupled with a diverse research toolkit and innovation expertise from ideation through launch

North Carolina
Senior Manager, Customer Insights
Retail
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Senior Manager, Customer Insights
Retail

Challenges:

  • Face of customer knowledge
  • Lead pillar that serves the executive leadership
  • Coach and mentor, diving in when needed

Success:

  • Classically trained CPG researcher with an appetite to explore new trends and apply new research methodologies

Illinois
Senior Manager, Consumer Insights
CPG – Food
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Senior Manager, Consumer Insights
CPG – Food

Challenges:

  • Track record for building out research competency
  • Scrappy, boots-on-the ground environment
  • Advanced analytics and new product development expertise

Success:

  • Sharp, personable consumer insights researcher with broad category experience including food

Southeast
Manager, Consumer Insights
Telecommunications
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Manager, Consumer Insights
Telecommunications

Challenges:

  • Strong primary researcher with balance of quantitative and qualitative experience
  • Collaborative, creative storyteller and proven relationship builder
  • Comfortable with ambiguity and problem solving

Success:

  • Combination of client-side and agency CPG insights experience

San Franscisco
Senior Manager, Consumer Insights
Emerging Consumer Brands
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Senior Manager, Consumer Insights
Emerging Consumer Brands

Challenges:

  • Company in rebuild ingmode
  • Dynamic, rapidly evolving, highly regulated category
  • Breadth of research methodologies including DIY
  • Nimble, yet able to work within current frameworks

Success:

  • Client and agency experience in image and lifestyle category

New York
Director, Consumer Insights
CPG – Health & Wellness
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Director, Consumer Insights
CPG – Health & Wellness

Challenges:

  • New private equity owners
  • Combination of CPG and expertise in strategy, positioning and innovation
  • Aggressive growth targets
  • Individual contributor role to start

Success:

  • Strong classic CPG experience in diverse categories and methodologies, ie traditional research, innovation, and cultural

Midwest
Director, Consumer Research & Insights
Professional Sports
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Director, Consumer Research & Insights
Professional Sports

Challenges:

  • Strong leader to write the next chapter of research
  • Deep quantitative and qualitative skills
  • Big picture thinker, but willing to get hands dirty
  • Drive results with a small budget

Success:

  • Strong classic CPG training, personal passion for the category and success driving business

Northern California
Director Market Research
Global Healthcare
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Director Market Research
Global Healthcare

Challenges:

  • Transforming to a consumer and digital-first mindset
  • New consumer insights role focused on generative learning researc
  • SME on building empathy and representing VOC
  • Magnetic leader, coach and mentor

Success:

  • Classic CPG insights leader with UX and innovation experience

MidAtlantic
Director, Shopper Insights
Food
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Director, Shopper Insights
Food

Challenges:

  • Closer consumer connection
  • CPG food experience with deep shopper and leadership expertise
  • Divisional leader with omni-channel scope
  • Step change understanding shopper motivation and behavior

Success:

  • Seasoned, classic CPG trained insights leader with food experience

Boulder
Manager, Marketing Analytics
Food & Beverage
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Manager, Marketing Analytics
Food & Beverage

Challenges:

  • Data-driven storyteller
  • Leader to take team into the future
  • Curious and passionate about brand dynamics
  • Both strategic and tactical direction to enhance the business

Success:

  • Leader with top-tier education, diverse CPG background, and passion for shopper psychology

Midwest
Director, Insights & Analytics
QSR/Foodservice
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Director, Insights & Analytics
QSR/Foodservice

Challenges:

  • Cutting-edge, high tech, e-commerce focus
  • Strong advanced analytics core
  • Able to elevate analytics and communications
  • Dynamic and collaborative leader

Success:

  • Proven CPG thought leader with experience in retail, agency experience and passion for driving results

Dallas
Manager, Marketing ROI Custom Analytics
Food & Beverage
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Manager, Marketing ROI Custom Analytics
Food & Beverage

Challenges:

  • Pioneer an in-house model-building initiative
  • Understand Bayesian framework and application
  • Able to create systems and processes from scratch
  • Roll-up-sleeves mentality and business maturity

Success:

  • Classic CPG-trained professional with marketing mix modeling development and analytic experience

Charlotte
Director, Business Intelligence & Performance Analytics
Retail
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Director, Business Intelligence & Performance Analytics
Retail

Challenges:

  • Manage campaign and business impact measurement
  • Strong, adaptable cross-functional partner
  • Track record in media performance analytics
  • Proficient in robust tools, technology, and methodologies

Success:

  • Professional with proven results through technical and analytical proficiencies

Executive Leadership

Demand is high for executive leaders who are classically trained in consumer packaged goods. Tap into our network and search expertise.

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Consumer Marketing

We foster relationships with the CPG industry’s top marketing and brand management professionals. Let us introduce you.

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