Industry Perspectives

Many professionals have lived for nearly two years in the “work from anywhere” world. That includes the majority of the 1,200 consumer marketing and market research professionals we surveyed.

How it influences their career decisions is a game changer.

“The Pandemic Workplace: Impact on Career Decisions” survey reports the undeniable and dominant preference to continue the flexibility to “work from anywhere” expressed by 98% of respondents.

But beyond this clear preference, the most important takeaway is that the full force of this professional paradigm shift’s impact on the talent pool is yet to come. There is a strong sentiment to “wait and see” how their organization’s future office situation will align with their preferences.

The challenge will be real for organizations that ultimately decide to bring their teams back into a central office full-time.

But the challenge cuts both ways. Organizations that follow the “work from anywhere” path will need to be intentional in changing their practices for building and leading successful teams. They will need to be innovative in tapping into talent pools that were previously unavailable or under-developed when location was a primary consideration.

The survey insights will help you better understand the talent envirnonment and create a plan to be more adaptive and effective in how you recruit and retain your team.

Let us know what you are experiencing and areas of interest to explore further.

And, contact us to talk about navigating the challenges and opportunities ahead as you recruit, retain and build team culture in the new work from anywhere reality.