Archive for September 2015
3 Advanced Skills All Superstar Brand Managers Should Have
Brand managers are business leaders responsible for growing top-line revenue and bottom-line profit for one or multiple brands. Among their many duties, they are tasked with building and maintaining a strong online and traditional media presence that presents an industry-leading image to all your stakeholders and constituents. Which qualities should you seek as you complete…
Read MorePosition Highlight: Shopper Insights Manager
Nationwide, the current average salary for shopper insight managers is $97,000 a year. This is 69 percent higher than the national average for all jobs posted, and the salary potential can range into the low-to-mid six figures. To cite a few examples, as noted by Glassdoor, Clorox has posted a shopper insights manager position at…
Read MoreHow to Avoid Rejection: Get the Best to Say “Yes” to Your Offer
Have you ever had to sweat it out, waiting to hear whether your superstar candidate would accept your job offer? Chances are you have – and it’s not one of the high points of being a hiring manager. The fact is: If you’re ambitious enough to attract the best talent, then at least two-in-five candidates…
Read MoreHow Marketing Professionals Prepare for Salary Negotiations
Many marketing professionals and executives stumble when it comes to negotiating their salaries, pay raises, or promotions. No matter how well they understand the law of supply and demand, some don’t understand the best way to reach an agreement. Others simply feel awkward advocating for themselves or broaching the uncomfortable topic of money. Use the…
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