Fill the Void in Consumer Insights: Six Things Leaders Can Do Now

The C-Suite demands real time, predictive insights that give them the confidence to make smart investment decisions ahead of the market and competition. Leaders are awash in data and information from a rapid and relatively inexpensive proliferation of sources. But they are often surrounded by people and systems ill-equipped to effectively extract, interpret, connect and… Read more »

Key Take-Aways from Natural Products Expo

  Winds of Change Keep Talent Demand High in Natural Product Segment Hurricane Florence dampened plans for many travelers to Natural Product Expo East, but the smaller crowd made it easier to navigate and spend quality time to promote their businesses, gain inspiration, share innovation and discover new ventures to buy or invest in. Large… Read more »

Natural Products are Transforming CPG – or Vice Versa?

Natural products represent the wave of the future for the consumer packaged goods industry, as companies of all sizes strive to leverage Millennial trends, growing environmental awareness, improving health and wellness education and greater demand for transparency. Transformation in Full Force In an already competitive talent market, the transformative stage of the natural products industry… Read more »

Natural Products Expo: East Meets West

  Natural Products Expo: East Meets West At the Natural Products East and West Expo events, the demand for talent in the fast-growing natural and organic product space is clearly on display. The industry’s biggest events keep growing every year and evolving as the industry matures. NPE provides a great opportunity to observe and listen… Read more »

Natural Products are Transforming CPG. Are you Transforming your Team?

Natural products represent the wave of the future for the consumer packaged goods industry, as companies of all sizes strive to leverage Millennial trends, growing environmental awareness, improving health and wellness education and greater demand for transparency. Transformation in Full Force At Natural Products Expo West this year, the energy level was off the charts,… Read more »

10 Key Differences between Your Resume and LinkedIn Profile

Both your resume and LinkedIn profile are powerful tools to help you on your career journey. But, are you wondering if there should be differences between your resume and LinkedIn profile? The answer is YES! While both must be equally professional, effective and accurate in showcasing your experience, skills and accomplishments, they serve different objectives…. Read more »

Time for a Job Change? Look – at the CPG Market – Before Leaping

You may feel that a job change is be imminent and necessary. But, how do you know the right time for a job change and how to best manage your job transition? Look before you leap. Know the triggers that are driving the job change, and determine whether your skills are relevant enough to command the… Read more »

Five Simple Rules for Interviewing

Interview preparation is perhaps the single most powerful investment you can make to ensure you achieve your number one objective: “to get an offer” by presenting yourself as the best person for the company and the role. Your interview will go better if you follow five simple rules for interviewing. CPG companies and other consumer-driven… Read more »

Interview Preparation: Take the Time, Do It Right

You’ve achieved a significant milestone on your path to your dream job: the interview. Mixed with elation is that nagging fear that “one rocky interview” can cost you an offer you really want. What to do? In word: Prepare Train Your Brain on STAR Plus The STAR Plus interview format offers a framework for your interview… Read more »

Selling Yourself: CPG Recruiters Seek Marketers Who Market Themselves

Many people are hesitant to “toot their own horn.” When CPG recruiters and hiring managers seek candidates for a CPG marketing or market research job, most are at least a little uncomfortable self-aggrandizing. And with good reason – most people react negatively to braggarts. This poses a dilemma in interviewing: you have to sell yourself “just right.”… Read more »

Why Behavioral Interviews for CPG Recruiting Fall Short

The classic behavioral interview concept asserts that people’s past behavior is the best predictor of their future behavior. However, behavioral interviews for CPG recruiting have a foundational premise with an inherent and significant flaw: it presumes humans do not learn from their experiences. The rapidly changing CPG industry requires marketing and market research professionals who apply… Read more »

Veteran CPG Recruiter Admitted to The Pinnacle Society

ST. LOUIS — The Pinnacle Society, the premier consortium of 80 industry-leading recruiters, has admitted Kris Holmes, Principal and Recruiter at O’Connell Group. The Pinnacle Society is an influential group of executive search professionals, representing fewer than 1% of producers in the country. Members have a demonstrated track record of excellence, documented experience and tenure in… Read more »

CPG Marketing and Research Candidates Can Effectively Cross the “Generational Divide”

CPG companies that market to consumers in every age demographic must effectively balance and blend their teams’ skills and experience. That’s good news for talented and agile professionals – whether you are a Millennial, Gen-Xer or Boomer. Your success in competing for a consumer packaged goods marketing or market research job depends more on your… Read more »

Interview Preparation Beyond the “What, Why and How”

If you are preparing to interview for a consumer packaged goods marketing or market research job, you may be concerned about giving the “wrong answer.” It’s true that you must demonstrate your knowledge with the “right answer.” But, it is likely that your interviewer will move past the basic skills evaluation to more subjective evaluation… Read more »

How Marketing Professionals Prepare for Salary Negotiations

Many marketing professionals and executives stumble when it comes to negotiating their salaries, pay raises, or promotions. No matter how well they understand the law of supply and demand, some don’t understand the best way to reach an agreement. Others simply feel awkward advocating for themselves or broaching the uncomfortable topic of money. Use the… Read more »

Position Highlight: Shopper Insights Manager

Nationwide, the current average salary for shopper insight managers is $97,000 a year. This is 69 percent higher than the national average for all jobs posted, and the salary potential can range into the low-to-mid six figures. To cite a few examples, as noted by Glassdoor, Clorox has posted a shopper insights manager position at… Read more »

Job Search Strategy: How Does a Marketing Recruiter Add Value?

Today’s job market is more competitive – and prospective employers more selective – than ever before. Like many candidates, you may be well-networked professionally and connected technologically to online recruiting sites that give you access to thousands of jobs. But, as you build your job search strategy, these tools may not be enough to successfully… Read more »

Position Highlight: Global Marketing Director

The role of Global Marketing Director has existed for a long time within the Consumer Packaged Goods industry.   However, as more and more consumer goods companies look to expand their footprint and increase sales around the world, the number of these roles has increased dramatically.  Compared to 10 years ago, the number of global roles… Read more »

Consumer Insights and Analytics: To Generalize or Specialize – That is the Question!

Dixon Smith and Virginia Roher recently represented O’Connell Group’s consumer insights and analytics recruitment team at The Market Research Event. They share their observations based on conversations at this leading market research industry conference.   Attending The Market Research Event (TMRE) once again provided us with the opportunity to step away from the recruiting desk… Read more »

Position Highlight: Manager of Advanced Analytics

In 2013, the fast-growing advanced analytics segment of the business intelligence field surpassed the $1 billion mark.  That momentum continues. Fueled by the need to make advanced analytics accessible to more users and broaden business insight, advanced analytics professionals are in demand by companies in virtually every industry. Average salaries for advanced analytics managers are… Read more »

Holidays: Prime Time for Both Hiring and Hunting for Marketing and Market Research Jobs

No one likes stormy weather during the holidays.  But, the last months of the year create a positive “perfect storm” for job seekers looking for marketing career opportunities — as well as employers seeking to fill jobs in consumer marketing and market research. In 2016, demand will remain high for professionals with valuable marketing skills… Read more »

The Choreography of the Interview

Based on decades of experience and deep industry knowledge as brand marketing and consumer insights recruiters, O’Connell Group shares best practices and useful insights to help you build your career. Have you ever completed a day of interviewing for a job you really wanted and thought: “The first interview was a little rough, but I… Read more »