Recruit People, Not Paper

You may recall the iconic Dragnet detective, Sgt. Joe Friday, who asked for “just the facts, Ma’am, just the facts.” That’s as much as a resume delivers: a reasonable indication of a person’s skills and experience. A well-written resume will even give you an appreciation for how consistently the candidate has converted their potential to…

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Selling Yourself: CPG Recruiters Seek Marketers Who Market Themselves

Many people are hesitant to “toot their own horn.” When CPG recruiters and hiring managers seek candidates for a CPG marketing or market research job, most are at least a little uncomfortable self-aggrandizing. And with good reason – most people react negatively to braggarts. This poses a dilemma in interviewing: you have to sell yourself “just right.”…

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