Archive for February 2016
Interview Preparation Beyond the “What, Why and How”
If you are preparing to interview for a consumer packaged goods marketing or market research job, you may be concerned about giving the “wrong answer.” It’s true that you must demonstrate your knowledge with the “right answer.” But, it is likely that your interviewer will move past the basic skills evaluation to more subjective evaluation…
Read MoreStop Measuring Cost Per Hire! Focus on Value of Best Hire
Does your consumer-driven organization view talent, and talent acquisition, as an investment or an expense? Organizations commonly reference “human capital,” to imply their investment in people, who represent their organizations most “valuable asset.” Yet, when it’s time to build your staffing plan and budget, the message is loud and clear: “human capital” is considered as current…
Read MoreCPG Marketing and Research Candidates Can Effectively Cross the “Generational Divide”
CPG companies that market to consumers in every age demographic must effectively balance and blend their teams’ skills and experience. That’s good news for talented and agile professionals – whether you are a Millennial, Gen-Xer or Boomer. Your success in competing for a consumer packaged goods marketing or market research job depends more on your…
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