Archive for December 2015
Consumer Insights and Analytics Trends of 2015 Will Shape Your 2016 Talent Needs
As the new year begins, the market research industry will be challenged to push the envelope to continue delivering value and having a measurable business impact. “Big data” may be a debated term, but the concept it represents is a reality. Business leaders are emphasizing skill sets that translate data from many sources into cogent…
Read MoreFive Marketing Recruitment Resolutions for 2016
Recruiting activity in 2016 will surely reflect the outcomes from the CPG industry’s robust appetite for mergers, acquisitions and relocation activity within the last year. Continued consolidation in the CPG industry, especially food, should increase the supply of candidates looking for a new opportunity. Yet, what would seem to be a bountiful candidate supply, in…
Read MoreLook Before You Label: How the “Overqualified” Market Research Candidate Could Be Right for You
Traditional wisdom has dictated that hiring managers should avoid recruiting overqualified candidates. The perception is that they may cause morale issues, they’re expensive, and they will jump ship at the first suitable opportunity that presents itself. But smart hiring decisions today are based on keen evaluation of skills and deep understanding of motivations – not labels.…
Read MoreHolidays: Prime Time for Both Hiring and Hunting for Marketing and Market Research Jobs
No one likes stormy weather during the holidays. But, the last months of the year create a positive “perfect storm” for job seekers looking for marketing career opportunities — as well as employers seeking to fill jobs in consumer marketing and market research. In 2016, demand will remain high for professionals with valuable marketing skills…
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