Interview Preparation Beyond the “What, Why and How”

If you are preparing to interview for a consumer packaged goods marketing or market research job, you may be concerned about giving the “wrong answer.” It’s true that you must demonstrate your knowledge with the “right answer.” But, it is likely that your interviewer will move past the basic skills evaluation to more subjective evaluation… Read more »

Stop Measuring Cost Per Hire! Focus on Value of Best Hire

Does your consumer-driven organization view talent, and talent acquisition, as an investment or an expense? Organizations commonly reference “human capital,” to imply their investment in people, who represent their organizations most “valuable asset.” Yet, when it’s time to build your staffing plan and budget, the message is loud and clear: “human capital” is considered as current… Read more »

CPG Marketing and Research Candidates Can Effectively Cross the “Generational Divide”

CPG companies that market to consumers in every age demographic must effectively balance and blend their teams’ skills and experience. That’s good news for talented and agile professionals – whether you are a Millennial, Gen-Xer or Boomer. Your success in competing for a consumer packaged goods marketing or market research job depends more on your… Read more »

Leverage Three Consumer Marketing Trends for Recruiting in 2016

The consumer packaged goods (CPG) recruitment environment in 2016 has reached a new pinnacle of speed and competitiveness. Most of the top candidates are quickly gone from the market within 10 days or less. For hiring managers in consumer-facing companies who are seeking talented professionals, the bar is high. But, you can leverage key consumer marketing… Read more »

Recruiting Quality Talent Contributes to Your Bottom Line

Based on decades of experience and deep industry knowledge as brand marketing and consumer insights recruiters, O’Connell Group shares best practices and useful insights to help you build your team. Thomas Jefferson’s stirring words in the Declaration of Independence, “We hold these truths to be self-evident: that all men are created equal, that they are endowed… Read more »

Consumer Insights and Analytics Trends of 2015 Will Shape Your 2016 Talent Needs

As the new year begins, the market research industry will be challenged to push the envelope to continue delivering value and having a measurable business impact. “Big data” may be a debated term, but the concept it represents is a reality. Business leaders are emphasizing skill sets that translate data from many sources into cogent… Read more »

Five Marketing Recruitment Resolutions for 2016

Recruiting activity in 2016 will surely reflect the outcomes from the CPG industry’s robust appetite for mergers, acquisitions and relocation activity within the last year. Continued consolidation in the CPG industry, especially food, should increase the supply of candidates looking for a new opportunity. Yet, what would seem to be a bountiful candidate supply, in… Read more »

Look Before You Label: How the “Overqualified” Market Research Candidate Could Be Right for You

Traditional wisdom has dictated that hiring managers should avoid recruiting overqualified candidates. The perception is that they may cause morale issues, they’re expensive, and they will jump ship at the first suitable opportunity that presents itself. But smart hiring decisions today are based on keen evaluation of skills and deep understanding of motivations – not labels…. Read more »

Holidays: Prime Time for Both Hiring and Hunting for Marketing and Market Research Jobs

No one likes stormy weather during the holidays.  But, the last months of the year create a positive “perfect storm” for job seekers looking for marketing career opportunities — as well as employers seeking to fill jobs in consumer marketing and market research. In 2016, demand will remain high for professionals with valuable marketing skills… Read more »