Natural products represent the wave of the future for the consumer packaged goods industry, as companies of all sizes strive to leverage Millennial trends, growing environmental awareness, improving health and wellness education and greater demand for transparency.
Transformation in Full Force
At Natural Products Expo West this year, the energy level was off the charts, driven by the transformative force of growing consumer demand for natural products across categories: food, beverage, beauty, supplements, fitness and more.
In an already competitive talent market, the transformative stage of the natural products industry creates the perfect storm for hiring managers. In companies of every size and at every rung in the organizational ladder, it’s “game on” to recruit – and retain – top talent.
Regardless of size, stage and category, companies require the right talent to lead the brisk but strategic journey from being a niche player to making an impact on the broader marketplace.
How do you transform a team to drive brand success?
Our team brought back insights and strategies for meeting the three key challenges in the face of intense demand for transformative marketing talent and business leadership in the rapid-growth natural products market.