Why Behavioral Interviews for CPG Recruiting Fall Short

The classic behavioral interview concept asserts that people’s past behavior is the best predictor of their future behavior. However, behavioral interviews for CPG recruiting have a foundational premise with an inherent and significant flaw: it presumes humans do not learn from their experiences. The rapidly changing CPG industry requires marketing and market research professionals who apply…

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Selling Yourself: CPG Recruiters Seek Marketers Who Market Themselves

Many people are hesitant to “toot their own horn.” When CPG recruiters and hiring managers seek candidates for a CPG marketing or market research job, most are at least a little uncomfortable self-aggrandizing. And with good reason – most people react negatively to braggarts. This poses a dilemma in interviewing: you have to sell yourself “just right.”…

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