Massachusetts

Director of Shopper and Channel Marketing – Massachusetts

2023-OCG-featured-job-graphic-shopper marketing 2

CPG – Premium Pet Products:

Consumer-focused to the core, this dynamic premium pet food company is led by a powerhouse team of classically trained CPG marketers. Offering a nimble, team-oriented, and empowering culture, they are seeking a Director of Shopper and Channel Marketing to drive innovative shopper marketing strategies, foster impactful retailer partnerships, and deliver growth through data-driven insights and flawless execution.

Director of Shopper and Channel Marketing Position Highlights:

  • As the shopper marketing subject matter expert, play a pivotal role at the intersection of marketing and sales/accounts, ensuring strategies are aligned to drive impactful results
  • Evaluate past efforts to identify success and ROI, solving problems and making data-driven adjustments for optimal outcomes
  • Build relationships with key accounts, using the brand story to identify gaps, create tailored solutions, and enhance shopper engagement across diverse channels
  • Lead the creation of shopper marketing campaigns that integrate online and offline touchpoints, delivering a seamless and engaging brand experience while ensuring flawless execution at the store level
  • Manage and develop a high-performing team, including two experienced professionals, with plans for further growth. Focus on cross-training to build versatility and break traditional role boundaries

 Director of Shopper and Channel Marketing Ideal Candidate:

  • Minimum of 8 years in client-side roles, with expertise in shopper marketing. Background in trade, sales, or category management is a plus
  • Dynamic and self-starter with a proven ability to inspire, develop, and motivate teams
  • Strong creative and analytical skills to develop solutions and identify opportunities for growth
  • Exceptional presentation skills, with the ability to concisely communicate insights to organizational leadership

If you or someone you know is well qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.

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