Healthcare:
A multi-state healthcare company in the Southeast is hiring a Marketing Director to champion customer-centered decision-making for a brand that prides itself on remarkable patient experience. As a leader in the industry, this organization is well positioned to continue to grow via further acquisition and organically by delivering new care and services.
Marketing Director Position Highlights:
- New position based on growth that is all about equity building, positioning, architecture, integrated new services, defining strategy, and more
- Be the strategic thought leader focusing on innovative brand building and patient acquisition programs in a company where marketing has a seat at the table
- Responsible for many different businesses and campaigns
- Define and oversee the planning, development, and execution of brand vision
- Work cross functionally with strategy, clinical, and other business functions to identify growth opportunities, improve customer journey and optimize channel mix
- Lead collaboration with agencies and in-house talent on marketing initiatives to further own brand guidelines
- Multiple direct reports
Marketing Director Ideal Candidates:
- Strong marketing background leading strategy, campaign development, and with a focus on brand building, preferably in healthcare or tangential field
- Full spectrum marketing experience – performance, agency, integrated planning, digital/social
- Proven track record in branding, positioning, segmentation, and targeting
- Scrappy, roll-up your sleeves mentality
- Seasoned leaders with experience leading large brands, defining future paths forward, and elevating direct reports and cross-functional teams
- Critical thinkers and problem solvers
If you or someone you know is well-qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.
