CPG – Food:
Drive new product initiatives through the innovation process to launch for a category-leading, ethnic-inspired food company based in the greater Los Angeles area. Make an impact helping the brand become more consumer and strategically oriented as Brand Manager, Innovation. Experiencing an exciting new chapter under the leadership of a newly created, talented, and energetic C-suite, this organization is investing in marketing to grow via smart strategy, innovation, consumer orientation, and expansion.
Brand Manager, Innovation Position Highlights:
- Build out a robust consumer- and customer-focused innovation pipeline, driving innovation across the company’s entire portfolio
- Establish the stage gate process as well as optimize current products
- Identify white space opportunities and develop innovative solutions
- Be the subject matter expert for customer needs, segmentation, competitors, category dynamics, and industry trends
- Leverage insights and analytics to create category and customer stories
- Significant visibility to senior leaders and ability to make a difference and drive results
Brand Manager, Innovation Ideal Candidates:
- Strong consumer packaged goods background with innovation and go-to-market experience
- Appetite for and ability to build processes and strategies to hit aggressive growth targets
- Passionate about innovating and bringing “new” to the table
- Business owner and gap solver
- Comfortable and confident working in a smaller, less resourced environment
If you or someone you know is well qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.
