CPG – Food and Beverage:
A category leading food and beverage company in Boston that is undergoing a major expansion in health and wellness is hiring a Senior Manager, Customer Marketing. This is an amazing opportunity to join an empowering, fast-moving, entrepreneurial and innovation-based organization that is passionate about sustainability and giving back.
Senior Manager, Customer Marketing Position Highlights:
- Develop and execute annual, strategic marketing plans that drive growth for key retailers across Mass and Grocery
- Activate brand strategies and lead go-to-marketing strategy on innovation projects
- Provide leadership and partner across sales, marketing, innovation and the broader organization
- Work closely with shopper agency and sales partners to identify, develop and execute strategic customer-specific marketing programs to drive key brand initiatives
- Oversee Customer Marketing budget and programs for designated retailers
Senior Manager, Customer Marketing Ideal Candidates:
- CPG background with a mix of traditional brand management, shopper marketing, and/or sales experience with top domestic retail accounts
- Extensive shopper/customer/account specific knowledge and ability to develop go-to-marketing strategy with sales and retailers
- Strong marketing activation capabilities – build stories and work cross-functionally to activate innovation and marketing plans
- Thrives in a lean, empowering environment
- Passionate, action oriented, thinker and doer
If you or someone you know is well-qualified for this role and would like to learn more, please send a message or submit the form below. A member of our team will respond right away.