Opportunities and challenges for the hemp-derived cannabidiol (CBD/hemp) market are off and running as a new driver in the consumer packaged goods industry. Food and beverage, personal care and a host of manufactured goods incorporating hemp are going into mainstream distribution.
Private equity firms find it extremely interesting being on the ground floor of a booming new emerging industry. The green light for CBD as an ingredient opens the floodgates for private equity deals in healthcare, pharmaceutical and consumer products.
It underscores the reality that even a maturing segment, like natural products, continues to evolve as innovation keeps pace with changes in consumer demand and public policy.
The opportunity is dawning for talented CPG professionals who can anticipate these developments and transfer their skills.