Personal Login
Our Principles
Working with Recruiters
Resume Guidelines
Sample Resume
The Interview Process
Interview Preparation
Reference Checking
Understand your Brand
Manage your Brand
Manage your Career
|
R. Sample Resume
475 Danbury
Road
Wilton, CT. 06897
(203) 834-2900
| PROFESSIONAL EXPERIENCE |
| July 1993 - Present |
THE CLASSIC PACKAGE GOODS COMPANY, INC.; New York,
NY
|
| 6/97 - Present |
Brand Manager, Big Brand
Responsible for
profit delivery, strategic positioning, product development, and
marketing execution on the largest and most profitable brand in the
division.
| • |
Based on A&U study analysis, recommended and gained
agreement to test an improved brand positioning focused on
large, unmet consumer need with the potential of increasing
brand volume 20%. |
| • |
Test market involves product reformulation to maximize new
packaging, new advertising, and significantly increased media
and promotional support. Initial share results are +10% versus
projection; +22% versus base. |
| • |
Developed new advertising campaign on base business,
delivering +4% volume increase versus year ago. |
| • |
Identified manufacturing and distribution cost savings
opportunities netting $2MM+ savings per year. |
| • |
Training and developing three subordinates.
|
|
| 4/96 - 5/97 |
Brand Manager, Little Brand A, Little Brand B,
Little Brand C
Responsible for all marketing activities on
three regional brands with aggregate market share of 12%.
| • |
Identified two line extension opportunities on Little
Brand A, generating 35% volume increase and 40% increase in
profits. |
| • |
Developed first-ever TV advertising campaign for Little
Brand B, the highest profit margin brand in the division.
Built volume 60% and profit contribution 25%. |
| • |
Recommended phasing out marginally profitable Little Brand
C and transitioning users to a new line extension of a sister
brand within the division. Resulted in reduced sales volume of
combined brands, but a 30% increase in profit. |
| • |
Training two subordinates. |
|
| 6/95 - 3/96 |
Assistant Brand Manager, Medium
Brand
Responsible for all base business advertising (copy and
media); consumer promotion; and a major line extension project,
including positioning, product development, packaging, copy and test
market management.
| • |
Developed new advertising campaign which modernizes the
brand image and communicates consumer-noticeable product
benefit as reason why to support end benefit. Sales in test
market up +13% versus control; +10% versus base. |
| • |
Identified line extension opportunity with potential to
increase sales significantly. Recommended and gained
management agreement to positioning; developed an in-home-use
test product; worked with agency to create TV and print copy,
from strategy definition through creative development,
pre-pro, shoot and post editing; |
| • |
developed innovative new packaging which is significantly
easier for consumers to use and costs less; developed
packaging graphics; prepared introductory sales meeting
materials; accompanied sales on key account calls for test
market. |
| • |
Initial share measurement in test market indicates
probable 35% increase in brand volume from line extension.
| |
| 9/94 - 5/95 |
Assistant Brand Manager, Large
Brand
Responsible for all consumer promotion activity, key
trade marketing/sales promotion programs, and assisting Brand
Manager in copy development and media planning.
| • |
Fielded innovative new trial-generating promotion using
in-store sampling and coupon distribution to target consumers
immediately prior to purchase decision. Research indicated
effort was most effective in gaining retrial among lapsed
brand users and prior trier/rejectors, converting enough to
regular users to pay back within six months. |
| • |
Worked closely with sales to develop a targeted trade
marketing program which could maintain the same level of trade
support for the brand with reduced spending. |
| • |
Assisted Brand Manager and agency in developing new TV
copy which gained the highest recall score in brand's history,
and for any copy tested in the category by the company.
| |
| 6/94 - 8/94 |
Sales Representative, Hopefully Nice District
On three-month sales training, responsible for all retail calls in
fourth largest territory in district. Assisted District Manager on
several key account calls.
| • |
Increased distribution on key brands by getting several
additional sizes authorized at two accounts.
| |
| 7/93 - 5/94 |
Brand Assistant, Little Brand Responsible for
all trade and consumer promotion; budgeting; marketing research;
manufacturing and sales interface; and forecasting.
| • |
Developed new trade promotion grid which enabled sales to
place more emphasis on brand and led to 5% increase in sales
with same trade spending level.
| |
| July 1990 - Aug 1991 |
LARGE IMPRESSIVE BANK; New York, NY
Management Training and Development
Program.
Participated in year-long management training
and development program which rotated through all major
departments. | |
| EDUCATION |
| May 1993 |
TOP RANK BUSINESS SCHOOL; Right Place,
MA
Master of Business Administration, Marketing, Summa Cum Laude
|
| May 1990 |
EXCELLENT UNDERGRAD UNIVERSITY; Partytown, PA
Bachelor of Science, Economics, Dean's List |
| PERSONAL |
Fluent in French, conversational Spanish; computer
literate: Lotus 123, Excel, WordPerfect; Marathon runner.
| |
