MANAGING YOUR BRAND

*FOCUS ON THE BIG PICTURE - UNDERSTAND YOUR BRAND.

*BE THE EXPERT - Know more about every aspect of your business than anybody else.

*BE IN COMMAND - Take charge of your business, including accepting responsibility for its current and future performance.

*PROVIDE LEADERSHIP - Constantly seek out new ways to improve your business from all sources, and positively motivate everybody to want to contribute.

*COMMUNICATE CONSTANTLY - With everyone who's important to your business: consumers, retailers, sales, agency, manufacturing, finance, staff groups, subordinates and management.

*LISTEN AND OBSERVE - Always seek out new and better ways to build the business.

*FORGE A CONSENSUS - Building a team always works better than internecine squabbling.

*THINK - Thoroughly.  Often.  Ahead.  Open-mindedly.  Positively. 

Practically.  And most importantly:  BIG AND SUCCESSFULLY.

*TRAIN YOUR PEOPLE - The more skill they develop, the less work you have to do.

*SEEK HELP - Early and often.  From every resource.

*DELEGATE - Meaningful responsibility, not just grunt work.

*SET THE STANDARDS - By example.

*BE ENTHUSIASTIC, POSITIVE, CONFIDENT AND SUCCESSFUL.

FIRST ITEM OF THE DAY — LOOK AT THE BIG PICTURE

1)  What are the key things that need to be done to move the business ahead?

2)  Are they being done?

3)  Do I understand how the things I will execute today help move the business ahead?

4)  Am I effectively and efficiently managing the process?

ALWAYS

*Keep the big picture in focus

*Provide leadership

*Make decisions

-  The right ones for the right reasons

*Maintain the momentum

*Strive for excellence -- first time, every time