I.   ARE YOU AVAILABLE TO BE PURCHASED?

      A)   % ACV (All Commodity Volume) distribution, total brand and by SKU versus competition.

      B)   Absolute store count distribution, total brand and by SKU versus competition.

      C)   Are you in all available/appropriate channels of distribution?

      D)   OUT-OF-STOCK experiences and remedies.

 II.   HOW GOOD IS YOUR DISTRIBUTION?

      A)   Shelf location

            -  High traffic area

            -  Eye level

            -  Prominent facings

            -  Easy access for self -service

      B)   Where consumers expect to find it, i.e. in the right department

      C)   Now that consumers can find you when they're looking for you, do you make it impossible for them NOT TO SEE YOU?

            -  OFF-SHELF DISPLAY

            -  Point-Of-Purchase material, e.g.:

               *   Spice racks

               *   DiGiorno refrigeration case

      D)   Is your distribution secure?

            -  Shelf tags

            -   Regular retail supervision

            -   Automatic reorder provisions by trade

            -  In the reorder system?

III.   STEP OUT OF THE BOX

      A)   MORE DISPLAY

     B)   NEW CHANNELS OF DISTRIBUTION

     C)   MULTIPLE STOCKING LOCATIONS, e.g.: Goldfish in the snack aisle, as well as the cracker aisle.

     D)   IMPULSE PURCHASE OPPORTUNITY CREATION

     E)   PURCHASE REMINDER DISPLAY, e.g.: near to customary consumption "partners" - i.e., grated parmesan near pasta and pasta sauce.